Truefarm's journey began in 2017 and since then we have established ourselves as one of the Top Organic Food Brands in Modern Trade and General Trade in Mumbai, Pune, Goa, Bangalore, Delhi, Gurgaon and Guwahati.

Our major Product line consists of premium grocery and superfoods with EU, US and Indian organic certification. 

 

Our products are available at Foodhall, Nature‚Äôs Basket, Reliance Smart, Reliance Signature, Organic World, Le Marche, Modern Bazaar, Dorabjee and premium Organic stores / Supermarkets.



Key Differentiatiors:


1. Brand Differentiation:
We believe in ethical Business and stress upon providing the right quality of Products to our Truefarm customers.

Keeping that in mind, we are one of the very few brands in the country with all 3 Certifications:
A. India
B. USA
C. Europe

Just for reference, European certification norms are extremely stringent and this helps us ensure that we source the best quality products, direct from our Farms.


2. Packaging Differentiation:
Not only is our packaging design visually appealing, we have gone one step further as we DO NOT USE poly + pet packaging most commonly used for packaging pouches.
We Use 100% recyclable plastic and are possibly the only Brand in our category in India committed towards Zero plastic waste.

 


3. Strategy Differentiation:
Our guiding principle at Truefarm is 100% Nutrition, 100% Organic and it comes from our founding partner, Mr Ian Marber, one of the most respected Nutrition therapists in the UK.

He has written several Best sellers in the Health and Nutrition domain and his expertise has helped us build a fantastic portfolio of products.


4. Product Differentiation:
Based on the inputs from Mr Ian Marber, we have been able to bring superior Product differentiation in meeting unique nutrition goals through our products such as Organic Protein Plus Flour.



5.  Sourcing Differentiation: (Geo-tagging)
India being a geographically diverse country has the possibility of growing different crops in different climatic conditions.
At the advent of our journey, with the help of Mr Marbor, we made sure that we identify the specific regions in India, which would be best suited to a particular crop cultivation and and ensured that we only source from these regions.


6. Quality Differentiation:
The essence of quality is found in the minute details.
We have our own Factory set up in Mumbai.

We ensure to follow meticulous SOP's and Manual sorting to ensure that the customer gets the best quality.