Truefarm organic red rice has a deep reddy brown colour as its a whole grain and so contains the bran as well as grain. Its the bran that supplies much of the fibre as well as the mineral content, notably iron, zinc and manganese. Iron is involved in the immune system as well as energy production whilst zinc helps cognitive function as well as assisting in protein and carbohydrate breakdown in the digestive system. Zinc is also required for healthy skin, hair and, nails as well as helping fertility and testosterone production. Manganese has antioxidant capabilities and also helps with energy production.